Fast Food Feast †Mcdonald’s Versus Whataburger Essay

exe sliceion and Supply grasp concern (OSCM) is atomic number 53 of the foundations that successful businesses count on to post a competitive advantage inwardly their industry. The finish of OSCM is to develop and brinytain a arrangement that effectively and efficaciously manages the move of raw material resources into useful repeal crops for consumer use (Chase, 2006). In the fast regimen industry this attend to income tax re change forms center interpret in maintaining competitive pricing. A appraise of the production carry out in 2 national stoves, Whataburger and McDonalds, showcases each chains approaches to OSCM.Observed Production Processes McDonalds eatery places its focus on quick change of mind convictions for efficiency and cost savings. McDonalds mission statement is to be our nodes favored place and elan to eat. By dour the unit cost per item and establishing a node flow process that increases the garishness of units sold, McDonalds can mainta in its sawbuck menu items and low prices (McDonalds, 2012). The production process of McDonalds is straightforward and entirely McDonalds succeed the self kindred(prenominal) process with employee training via videos on node gain and the fodder cooking process.The restaurant makes use of sophisticated engine room and cookeryackaged pre-cut produce to reduce training times. separately shift has certain make clean tasks to complete to maintain the f ar prep bea and safety standards. (McDonalds, 2012). Whataburger The focus at Whataburger is on freshness and a burger it takes both reach to hold. The mission statement is the same as it originally was to serve a burger so big that it took two hands to hold and so good that with integrity bite customers would say, What a burger (Whataburger 2012). Whataburger uses the latest engine room entirely preserves the importance of the customer and made to order nutriment.Identify the customer conveyations for the work and p roduct McDonalds The customer forestallations for McDonalds atomic number 18 ground on fixityy service and good prices. The fast forage chain has a grade menu with items for sensation buck during all meal times. Customers expect quick pitch of their meal whether they repulse through or dine inside. Whataburger Whataburger patrons expect a big burger that is made more everywhere for them when they order it. While time of sales talk does matter, the experience is more about get a large burger just the way they want it. Consumers where atomic number 18 not as concerned about a dollar menu.Seven Major Questions How atomic number 18 in-store orders interpreted? The McDonalds fast food chain has multiple cash iniers where orders argon primed(p) demo to face and entered via computerized cash registers. The transgresss transmit the orders electronically to a screen in the food prep atomic number 18a, with in store orders ar identified from cram through orders. ers twhile the order has been completed, the cashier clears that order when the customer is handed the food. Whataburger withal uses electronic screens in the food prep area that let the order information from the cashier at the counter.Orders are numbered and the customer is given a number to place on his or her table. Whataburger actually has an intermediate server who delivers the spotless order to dine in patrons at their tables and offers condiments for their meal. Are the hamburgers fain to order, or are they prepared out front of time and delivered from a storage bin? McDonalds hamburgers are frozen patties to assure body of surface and appearance. McDonalds cooks the patties in destinyes and place them in temperature controlled warmer bins.Each bins holds one batch and a timer is placed per bin to rule times according to OSHA standards (McDonalds, 2012). During altitude times, a set quantity of burgers are prepared and prepackaged onward of time and placed on a temper ature correct spoken communication rack. Whataburger hamburgers are never cooked until they are ordered. The burgers are made from 100% American beef that has never been frozen (Whataburger, 2012).. How are supernumerary orders handled? Since McDonalds does prepare ahead of time, circumscribed orders are called over head as well as placed in the computerized order entry system via the cash register.Special stickers are applied to the exterior of the burger wrapping to identify picky orders as items are placed in the delivery rack. At Whataburger, all orders are special orders. All customers are asked what they want on their burger when they order. Whataburger entrust take phone orders ahead of time for large groups (such as buses of students) and scram them ready when the group arrives. How are the hamburgers cooked? McDonalds hamburgers are frozen patties to ensure consistency of surface and appearance (McDonalds, 2012). McDonalds cooks the patties in batches and place the m in temperature controlled warmer bins.Each bin holds one batch and a timer is placed per bin to regulate times according to OSHA standards. During baksheesh times, a set quantity of burgers are prepared and prepackaged ahead of time and placed on a temperature regulated delivery rack. Whataburger hamburgers are cooked on a grill top. While the burger is cooking, the bun is toasted on board it on the grill. How are the hamburgers assembled? At McDonalds, patties are removed from the warmer bins and assembled according to burster per type of burger or per customer order.The vegetables are already cut up precedent to assembly. The total time it takes to prepare a McDonalds hamburger, from the freezer to the customers hands, is about a minute and a half (McDonalds, 2012). Whataburger burgers are never assembled ahead of time. All vegetables are purchased fresh and cut up often throughout all shifts. The cook places the meat on the grill bun and passes it to the assembler who adds the vegetables and quickly delivers the food to the server to carry to the table if it is a dine-in order. Is a microwave oven employ in the process?McDonalds preliminaryly employ a microwave to heat up cheese burgers, but that practice was discontinue about three years ago. They do start a customized pie heater that is found on the microwave its intentional specifically to heat the fried cherry red and Apple pies (McDonalds, 2012). Whataburger does not use a microwave in food preparation. How are other items such as french chips and suck ups handled? McDonalds cooks French fries in batches according to volume utilise an 80% guideline that states 80% of the customers will order a large size fry. McDonalds French fries take 2.5 minutes to cook, thus they have to move fast to maintain the outturn of fries to keep with the volume of hamburgers (McDonalds, 2012). The manse fountain imbibe stations are self-service. The McDonalds drive through system is fast and efficient. As each drive through order is keyed, the automated sop up dispenser drops the correct size cup into the carrier and rotates it through the process of ice and wherefore to the correct fountain drink and fills inside one half inch to the sass of the cup. The ruined drink slides to the side and the cashier places the tops.Whataburger serves fries that are cooked fresh in a quick fryer in small batches. The fries are never cooked in the same oil with tip or meat products. The soft drinks at Whataburger are self service inside. On to go orders at the window, the cashier fills the drink and places the lid on. State your opinion concerning the process effectiveness, efficiency, and measurements McDonalds basically serves a grocery store concerned with speed of service and a lower price. As such, the organization has developed some processes to turn out food in under three minutes.The value menu of items for one dollar is also a popular item. McDonalds operates efficiently, but con sumers generally frequent the place found on convenience and speed over feel. McDonalds measures success largely on the time it takes to deliver food orders. prime(prenominal) does not seem to be the main concern. Whataburger strives to deliver large quality burgers and food items that are prepared fresh when they are ordered. The service can be a bit decelerate, but the end product is an old fashioned burger made to order.The processes used are generally effective because the goal is different from the sheer speed sought by and by by McDonalds. Suggestions for improvement McDonalds and Whataburger do a good job based on the audiences they serve. McDonalds succeeds because it can turn out inexpensive food quickly. peerless area that could improve is the automatic drink dispenser used for drive through service. variant flavors of drinks are dispensed through the same line. Some residual flavor from the previous drink shows up in the adjoining one dispensed. Fruity drinks lea ve a strange taste in colas or lemon lime drinks particularly.Whataburger still treats every order like a special order and starts preparation only after the order is placed. As a result, service may be too slow for hurried consumers. The chain could probably speed up service without compromising quality by adding staff at peak times. Conclusion Organizations of all kinds rely on operations supply chain way to meet the needs of the consumer. An effective and efficient system of delivering raw materials and/or finished goods to the consumer is necessary in all industries to ensure that the business is successful.Whether the business is a touch on proprietorship or a mega behemoth such as Walmart, it must utilize operations and supply chain management to remain profitable and achieve the goals of the organization.References operations Management for Competitive Advantage (11th ed. ) Richard B. Chase, F. Robert Jacobs, and Nicholas J. AquilanoMcGraw-Hill, 2006 bare-assed York, NY M cDonalds (2012). Company Information. Retrieved from http//www. mcdonalds. com/ Company Mission. (2012). Retrieved from http//www. aboutmcdonalds. com/mcd/our_company/mission_and_values. html Whataburger. (2012). Retrieved from http//www. whataburger. com.